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PR Center > News & Notice > Oversea
Woongjin Coway Honored by Presidential Award of Korea Industrial Design Awards 2007
Seoul, November 29 - Woongjin Coway Co. Ltd., a leading well-being household electronics appliances manufacturer in Korea, said today that it received the grand prize, the Presidential Award, of the Korea Industrial Design Awards 2007.
The coveted Presidential Award of the Korea Industrial Design Awards demonstrates outstanding achievement of design-oriented management of Woongjin Coway, which has been concentrating efforts on innovation of product designs, perceiving that design is an integrated revelation of technologies. It is particularly significant in that the company earned the fame in the period of only a year or so.
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At the ceremony of Korea Industrial Design Awards 2007 held on November 29 at COEX in Seoul, CEO Hong Jun-gi of Woongjin Coway receives the Presidential Award from Minister of Commerce, Industry and Energy Kim Young-joo. |
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Since last year, Woongjn Coway has been carrying out the strategy of enhancing brand image by establishing design identity that comprises its entire brands. Under the strategy, the company created the ‘Aura Design’ that pursues consumption for healthy life, and presented a guideline that can consistently manage brand images separated by product lines. This image initiative was adopted not only for product brands but also for ‘Cody’ uniforms and ‘Rental Houses’, contributing to establishment of the Woongjin Coway identity.
Woongjin Coway has made unreserved support for expansion of systems and investment for development of creative designs. To sharpen competitive edge in design, it increased investments by 400% and the size of manpower by 2.5 times over the previous year. It also changed the position of the design team to report directly to the president so that it can abbreviate the lead time in decision-making, and divided the team into two, the strategic part and development part, to intensify concentration.
As part of its strategy to increase presence in overseas markets, the company developed designs tailored for local markets in different countries, while joining hands with world prominent design firms such as IDEO and HER’s Design. The First Woongjin Coway Design Proposal Exhibition held in December last year was evaluated to have augmented capability to cope with rapidly changing trends and presented vision of future design of household electronics appliances. In November this year, the company expanded channels of developing designs by hosting a ‘college student design competition and exhibition’.
Outstanding achievements in design-oriented management were demonstrated by a variety of awards and certificates. Woongjin Coway’s water purifier ‘CHP06-DL’ received the authoritative Red-dot Design Award of Germany in water purifier sector. At the 42nd Korea Design Exhibition, the company won awards of the prime minister and president of Korea Trade-Investment Promotion Agency (KOTRA). It has also been selected for 4 consecutive years as the Top Design-Oriented Company of Korea (TDCK), an award given to the company that won the grand prize of the Korea Industrial Design Awards.
Upon receiving the Presidential Award, CEO Hong Jun-gi of Woongjin Coway said, “Woongjin Coway will concentrate its efforts on design-oriented management to satisfy changing needs of consumers and lead the sense of customers with its unique design philosophy.”
■ About Korea Industrial Design Awards
Organized by the Ministry of Commerce, Industry and Energy and hosted by the Korea Institute of Design Promotion, the Korea Industrial Design Awards are the most authoritative awards for industrial design in Korea that are conferred on enterprises which are excellent in design management. The awards were first introduced in 1999 to promote design management mind among businesses and to improve competitiveness of the industry. In 2005, the awards integrated the brand and design sectors.
■ Other awardees of Korea Industrial Design Awards 2007: Hyundai Engineering & Construction, Naver, Dongbu Steel (iron & steel), and Dongwon F&C(foods)
■ Chronological awardees of the Presidential Award of ‘Korea Industrial Design Awards’
2006 - Samsung Corporation - construction division
2005 - Pantech & Curitel
2004 - Livart
2003 - LG Household & Healthcare
2002 - Amore Pacific
2001 - Hyundai Motor
2000 - Samsung Electronics
1999 - LG Electronics
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