About Coway > Corporate Culture
Coway is committed to value management driven its technology process and breakthrough thinking, to deliver more value for various stakeholders and spur growth towards global leadership.
With a dream for 'clean water, clean world and clean people', Coway operates its business starting with love for individual members of the organization, and going beyond to love our stakeholders and the world we live in. This philosophy is what we call "Love Again & Again".

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Love Again & Again 01
love for customer
We feel everyday how valuable our customers are to us. We are aware that we can not survive without our customers. Coway is the company that best understands what customers want.
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Love Again & Again 02
love for change
Being change creates the competitive power. Change requires strong will and only those who have a robust will produce a valuable outcome. Everything Coway pursuing from love and practice of change.
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Love Again & Again 03
love for society
Love for society is derived from the consideration of "us"m not "me". Sharing what I have with those who are in need is the way making myself happy.
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Love Again & Again 04
love for challenge
Love for challenge means the challenge for pursuing better future. Those aho are afraid of challenges miss the true meaning of life. We will explore ways to make tomorrow better than today.
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Love Again & Again 05
love for organization
Love for the organization starts from loving my coworker next to me. Love for colleagues is the first step of the love for the organization. Having positive thoughts, giving complements and opening up towards others are the very ways of loving the company.
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Love Again & Again 06
love for work
Those wholike it. Loving the work is not only the best way for good performance but also the very way to ma like it win the ones who know it. However, those who enjoy it always neat the ones who ke myself happy.
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Vision
Coway is committed to value management driven by its technology process and breakthrough thinking, to deliver more value, and spur growth towards global leadership. As the management philosophy "Love again & again" signifies, Coway dedicates itself to engaging in an endeaver to ensure a sustainable future for the company and beyond.
Value innovation

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Value to shareholder
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| Maximization of market value |
| Enhance of investors' return |
| Transparent and responsible management |
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| Value to customer |
| Maximization of brand value |
| Customer-oriented development of products |
| Development of service placing top priority on customer value |
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| Value to society |
| Putting ethics management into practise |
| Returning profit to community |
| Helping enhance quality of life through efforts for environmental conservation |
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| Value to employee |
| Creative corporate culture |
| Performance-based compensation |
| Encouragement of employees' self-development |
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